Apple threatens Google

APPLE has emerged as a real threat to Google’s core business by making early inroads into the mobile advertising market.

Two months ago, Apple launched iAds.

Newly released figures show that already the advert-selling service for portable devices has collected $US60 million ($71m) of commitments for mobile adverts in the second half of 2010. Apple has secured deals with brands such as Unilever, General Electric and Citigroup.

This may be small change compared with Google’s annual revenues of about $US23.7bn, 99 per cent of which comes from online advertising, but analysts argue that the significance of Apple’s running start in the market should be underlined by the combination with its brand name and platforms, such as the iPhone and iPad.

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Posted by Saurabh on Jun 13 2010. Filed under Internet, Technology. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry