IPL ties up with Colors, Red Partners

IPL - 2010

The Indian Premier League on Friday signed up television channel ‘Colors’ as its entertainment partner and ‘Red Partners’ as its official food concessionaire.

“Cricketainment has always been IPL’s nature. Today we add ‘Colors’, the number one entertainment channel, as our partner,” said IPL chief Lalit Modi to announce the three-year deal the Twenty20 league has entered into on behalf of its franchise teams.

“There will be pre-match and post-match fashion shows, rock star concerts and other events,” said Modi with Bollywood stars Preity Zinta and Shilpa Shetty, part owners of IPL teams Kings XI Punjab and Rajasthan Royals flanking him.

Posted by Saurabh on Jan 23 2010. Filed under Sports. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry