IPL Live on Youtube

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

IPL -2010

In contrast to its troubles in China, Google is expected on Wednesday to announce a deal to broadcast matches of the Indian Premier League cricket tournament, the country’s most lucrative sporting event, live on YouTube.

“Google is clearly aware of the potential of India,” said Jehil Thakkar, executive director, media and entertainment practice at KPMG, the professional services firm. “India is the fourth or fifth largest nation for internet traffic even though broadband and internet penetration is lower.”

The YouTube broadcast plan is a first for India and shows the appeal of the IPL to multinationals. Sony owns the television broadcast rights and others, such as Vodafone of the UK, have captured some of the main TV sponsorship slots.

0
Comments

Posted by Saurabh on Jan 22 2010. Filed under Sports. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry